Audience research
Our film is a supernatural horror film and usually for this type of film it would have the certificate rating of 15 or 18, it's rare that a supernatural horror is below these certificate ratings, The Woman in Black however had the rating of 12A, I saw this film in the cinema and personally thought that the age rating was too low for the content in the film, children obviously saw Daniel Radcliffe being the main character for this film and automatically linked him with Harry Potter, this film was a jumpy horror and I could tell the younger children in the room were petrified and so was I. This is one of the examples why we are being careful with the age rating.
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